SRAM, Fuji and the LEVA asked our class to create electric bike concepts for a specific American demographic. I worked in a 4 person group that was tasked with creating a bike for the Baby Boomer demographic. Through interviews, product testing and ergonomic research we decided on a recumbent frame design.
Our interviews drove the consumer segment and brand image creation, as well as feature and function selection.
The most insight we discovered in the project was the need for an exercise encouragement or tracking feature for the bike. All survey participants ranked exercise as highly important to them, and this influenced our frame design, features and connectivity options.
